Case Studies
Market Entry
I'm leading all strategy around my client's launch, which has so far included award submissions; milestone announcements; article drafting/editing; etc. Earned media has run on Forbes, the Commercial Observer, The Real Deal, Houston Business Journal & InnovationMap, Glass Magazine, Mann Report, and HigherEd Dive.
Digital Media
From social media content generation and moderation / accessibility trainings to digital media audits and crowd-funding campaigns, I work with clients across a variety of industries to identify ways to increase engagement (both on and offline). I also like to study how an organization’s analytics are setup, and in particular, what KPIs it’s targeting and what others should be considered.
Programmatic Marketing
I’ve helped clients promote their various program areas via several PR strategies: media relations; email marketing; Google Ads grants that provide up to $10K per month of in-kind spending; regular e-newsletters and features; membership drives; strategic partnerships; and speaking engagements.
Reports
I’ve spearheaded the compilation of annual reports and other analyses for clients.
Content Creation
I’ve drafted and edited articles/op-eds for clients to run in consumer outlets and trades like USA Today & Texas CEO.
Ongoing PR
Over a three-year period, I regularly earned media for a Hartford-based entrepreneurial accelerator/incubator. Coverage ran in outlets like the Hartford Courant, Hartford Business Journal, Hartford Magazine, CT Post, Danbury News Times, Crain's CT, CT NewsJunkie.com, We-Ha.com, Venture Fizz, BostInno & City Biz List, Boston Business Journal (Massachusetts), WTNH-TV, CTN-TV, WNPR, Conscious Company, and Forbes.
National Media Relations
I helped the U.S. arm of Slow Food launch their “$5 Challenge” campaign. Objective was to show how hard it is for everyone to access food that’s good for those who eat it, good for farmers and workers, and good for the planet. Coverage ran in outlets like the Washington Post (got the Food Editor to take the challenge himself!), Associated Press, NY Times, Chicago Tribune, Food Republic, Eating Well, etc.
I also led publicity around my client's 100+ real estate auctions in 10+ states, which generated nearly $1 billion in sales and received extensive earned media (e.g. Boston Globe, New York Times, Philadelphia Inquirer, Chicago Tribune, Orlando Sentinel, etc.).
Media Training
I've prepped executives for high profile TV interviews with outlets like Bloomberg, FOX Business, Democracy Now, etc.
Thought Leadership
I secured interviews for my client in outlets like the New Yorker, Economist, U.S. News & World Report, NY Times, Pensions & Investments Europe, DN (leading newspaper in Norway), GRIT TV, LIFT Economy Radio and several new economy blogs; helped produce a syndicated blog with The Guardian, Huffington Post, EcoWatch, and Medium; and coordinated expert speaking engagements.
International Media Relations
I helped a non-partisan think tank launch their Regenerative Capitalism framework worldwide. This work consisted of sharing the findings of a white paper via a live-streamed press conference at Yale University; a bilingual announcement press release; and several one-off pieces in The Guardian, Reuters, Inc., Fast Company, etc.
Strategic Partnership
I introduced two clients and convinced them to forge a partnership that they could then promote. Earned media ran in outlets like the NY Times, NY Mag, etc.
Data Curation
I liaised with The Kauffman Foundation to produce data that my client could leverage with the media. Coverage ran in outlets like the Hartford Courant, Hartford Business Journal, CT By the Numbers, etc.